As an online businessperson, you may be aware that there are many strategies to enhance your sales, and discounts might be one of them. People think that offering discounts is one of the most effective short-term tactics that retailers may use as long as their inventory is still present and there is no reduction in quantity. However, it is a fact that not all discounts are created equally. Discount sales are a nice option, but Buy One Get One has recently grown in popularity. We'll go over additional specifics about Buy One Get One (BOGO) and how to implement buy one get one free on Shopify in order to increase your sales and profit.

Buy One Get One is one of the most popular advertising strategies employed today. Due to a single factor—encouraging clients to add more items to their carts and raising your average order value.

For the buyer, receiving something for free is what they mostly look for when they shop. Customers will feel like they are getting something more when they use the Buy One Get One promotion, which will encourage them to make additional purchases. Additionally, according to recent studies, buyers who receive a 50% discount on an item are more likely to buy twice as much as they otherwise would.

How to set up Buy One Get One Free on Shopify

Step 1: Log into your Shopify account

You must first log into your Shopify account using your email address and password.

Step 2: Select the Discounts field.

To access the discount page in this phase, select the Discounts area on the left side of the page.

Step 3: Click Create Discount Code.

Your page will appear empty if you have not created any discounts. To continue, click the Create Discount Code button located directly on the page to begin creating your discount code.

Step 4: Input the promotional code

You can enter the promotional code to proceed. The customers will receive this code and add it to their checkout. With Shopify, you may generate code or write your own.

Step 5: Select the Buy X, Get Y option.

You have the opportunity to select Buy X, Get Y from the discount page in the choices section.

Step 6: The Customer Buys section

You can educate your clients about the high-quality products they must purchase in order to receive the discount in the Customer Buys section.

Step 7: The Customers Receive

You can show what your consumers will consider while buying things in the Customers Gets section. Customers could, for instance, buy everything in your store and receive a 50% discount on one item, but they could only do this once per order.

Step 8: The Customer Eligibility

You can easily set the discount to be offered to consumers, particular groups of people, or an individual in the Customer Eligibility section.

Step 9: The Usage limitations

The limitation for this coupon can be specified in the Usage limits section. You can limit a customer's use of the coupon by setting the maximum number of times it can be used in Shopify. For instance, you permit your clients to apply this voucher 10 times by several people.

Set the dates in step 10

As you can see, there are dates that indicate when the coupon is valid. Your customers won't expire if you don't save the date.

Step 11: Examine the Summary on the left.

Review the Summary on the left throughout this phase. You can make the necessary changes, and when you're done, select the Save Discount button at the bottom or click the Save button at the top. More information: How to Do Buy One Get One Free Shopify