Email marketing: What is it?

Email marketing, in its simplest form, is the act of sending promotional, educational, or loyalty-promoting communications by email to consumers or non-customers. Email marketing is a type of internet marketing and an owned digital marketing channel, so you have complete control over the content, the recipients, and the outcome information. You can tell your customers about new products, discounts, and other promotional offers by using an email marketing channel for e-commerce.

Email marketing has been questioned frequently as to its usefulness in the current world, yet it has fast developed and remains one of the best methods for connecting personally and meaningfully with recipients. There's a reason why email marketing is regarded as one of the most successful customer acquisition platforms by 85% of American retailers.

Watch more: The Ultimate Guide to Ecommerce Email Marketing